The Mailing People - Direct mail for theatres

Direct mail for theatres

Increase ticket sales with a mailing company that keeps the drama on stage.

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Regional theatres sit at the heart of their communities and cultural life. You bring local people, artists and audiences closer together through shared experience. We’d like to help you do that.

Direct mail is brilliant for capturing attention when audiences are at their most receptive – at home, relaxing, with time on their hands. It’s worth remembering that your core audience is likely to hold on to the show postcards and season brochures you send them, spending uninterrupted time exploring and sharing them with others.

Almost 40% of people say they have a dedicated display area in their home where ‘mail lives’, and on average they hang on to it for a minimum of 17 days (rising to 38 days in the case of door drops!). That translates into lots of exposure for your theatre and shows. Put simply, direct mail has the potential to drive box office sales for you.

Personalisation offerings can get your audience’s attention and increase the chances of conversions by tailoring your mailers to each recipient. For example, we can include variable, high-speed digital or inkjet personalisation throughout to highlight performances your visitors have shown interest in, or create tailored copy both inside the mailer and on the envelopes.

Include QR codes to show videos, interviews with the director and performers, features about the writer or staging, to draw your audience in and deliver them directly to your box office. Not only can QR codes quickly and easily connect your audience with extra content, they allow you more space to deliver content that is visually engaging and impactful.

How do we know all this? Our sister company, The Graphic Design House, produces original, integrated campaigns for a wide range of theatres and venues, for whom we handle the print, fulfilment, postage and mailing. That’s in addition to our own clients in the arts sector. Alongside our parent company, Bishops Printers (who are a top 100 UK ranked, family run print business), it means we can offer you an easy and complete end-to-end service across design, print and mail – or just low-cost fulfilment and mailing, if that’s all you need.

CUE MONEY SAVING POSTAGE

Postage costs are obviously a key consideration. Almost 77% of people aged between 36 and 65+ would travel 5 miles to see a show at their local theatre, so it makes sense to target households in close proximity to your theatre. Door drops can be a more cost efficient option, but only if your timeline allows for it. If you’re using your own data, we can help you refine your mailing list (using some clever software) to keep it to a specified radius, and audit it so that you can see how much you would save in print and mailing costs if you use our data cleansing services. We also work with you to make sure you access every postage discount that you’re eligible for, as well as negotiate our own discounts with all the main delivery providers.

Our fulfilment services can also make your campaigns more cost-effective. These include automated envelope enclosing, folding and finishing, as well as advice on the best packaging formats to use in order to minimise size and weight.

If you’d like to increase ticket sales with a mailing company that believes in keeping the drama on stage, we have just the ticket. Do get in touch to find out more!

Sources:
The Private Life of Mail, by MarketReach;
Primary research using OnePulse online survey tool.